{"id":139712,"date":"2018-03-08T09:20:56","date_gmt":"2018-03-08T14:20:56","guid":{"rendered":"http:\/\/olympique.ca\/?post_type=press&p=139712"},"modified":"2018-03-13T15:00:03","modified_gmt":"2018-03-13T19:00:03","slug":"le-coc-decroche-le-podium-du-marketing-aux-jeux-olympiques-dhiver-de-pyeongchang-2018","status":"publish","type":"press","link":"https:\/\/preprod.olympic.ca\/olympique\/presse\/le-coc-decroche-le-podium-du-marketing-aux-jeux-olympiques-dhiver-de-pyeongchang-2018\/","title":{"rendered":"Le COC d\u00e9croche le podium du marketing aux Jeux olympiques d\u2019hiver de PyeongChang 2018"},"content":{"rendered":"
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La performance record d\u2019\u00c9quipe Canada <\/span>en comp\u00e9tition<\/span> <\/span>et d<\/span>ans les<\/span> <\/span>m\u00e9dias<\/span> num\u00e9riques <\/span>a <\/span>g\u00e9n\u00e9r\u00e9<\/span> un <\/span>int\u00e9r\u00eat<\/span> exceptionnel des partisans<\/span>,<\/span> propulsant le COC au rang du comit\u00e9 national olympique le plus engag\u00e9 durant les Jeux<\/span>.<\/span><\/strong><\/h3>\n

L<\/span>a Maison olympique du Canada <\/span>accueille un nombre record d\u2019invit\u00e9s et <\/span>se d\u00e9marque sur la sc\u00e8ne internationale comme un <\/span>carrefour<\/span>,<\/span> o\u00f9 l<\/span>\u2019amiti\u00e9 et <\/span>l<\/span>\u2019inclusion <\/span>sont mis<\/span>es<\/span> \u00e0<\/span>\u00a0<\/span>l\u2019honneur<\/span>.<\/span> <\/span><\/strong><\/h3>\n

TORON<\/span>TO<\/span> <\/span><\/strong>(<\/span>13<\/span> mars<\/span> 2018<\/span>)<\/span> \u2013 <\/span>Le Comit\u00e9 olympique canadien<\/span> (COC) <\/span>est fier de c\u00e9l\u00e9brer <\/span>le succ\u00e8s<\/span> <\/span>historique <\/span>d<\/span>e l\u2019\u00e9quipe canadienne aux Jeux olympiques d\u2019hiver<\/span> \u2013 un<\/span> h\u00e9ritage <\/span>fantastique<\/span> <\/span>en termes <\/span>de<\/span> <\/span>record<\/span>s <\/span>et de performances <\/span>olympiques<\/span>, <\/span>de<\/span> <\/span>nouvelles r\u00e9f\u00e9rences<\/span> <\/span>en mati\u00e8re de <\/span>notori\u00e9t\u00e9<\/span> de<\/span> la marque <\/span>et <\/span>d<\/span>\u2019<\/span>engagement des partisans<\/span>, <\/span>et <\/span>de promotion de la <\/span>diversit\u00e9 et d<\/span>e l<\/span>\u2019inclusion<\/span> <\/span>aupr\u00e8s du<\/span> monde entier <\/span>par l\u2019entremise de la Maison olympique du<\/span> Canada. <\/span><\/p>\n

\u00c9quipe<\/span> Canada <\/span>a connu<\/span> <\/span>un succ\u00e8s sans pr\u00e9c\u00e9dent<\/span> aux Jeux d\u2019hiver, <\/span>et ses<\/span> <\/span>29<\/span>\u00a0<\/span>m<\/span>\u00e9<\/span>da<\/span>il<\/span>l<\/span>e<\/span>s (<\/span>dont <\/span>11<\/span>\u00a0<\/span>d\u2019or<\/span>, 8<\/span>\u00a0<\/span>d\u2019argent et<\/span> 10 <\/span>de <\/span>bronze) <\/span>lui <\/span>ont<\/span> permis de conclure les Jeux au troisi\u00e8me rang au tableau des m\u00e9dailles<\/span>. <\/span><\/p>\n

\u00c9quipe Canada a <\/span>r\u00e9alis\u00e9<\/span> des <\/span>performances <\/span>re<\/span>mar<\/span>quables<\/span> \u00e0 PyeongChang<\/span>.<\/span> <\/span>Tessa Virtue <\/span>et<\/span> Scott Moir <\/span>ont<\/span> touch\u00e9<\/span> les c\u0153urs <\/span>de notre nation <\/span>par <\/span>leur <\/span>magnifique<\/span> <\/span>prestation<\/span>;<\/span> <\/span>Justine Dufour-Lapointe a fait notre fiert\u00e9 en remportant la m\u00e9daille d\u2019argent \u00e0 l\u2019\u00e9preuve f\u00e9minine des bosses<\/span> en ski acrobatique<\/span>; <\/span>Kim Boutin, <\/span>la patineuse de vitesse sur courte piste et porte-drapeau <\/span>\u00e0<\/span> la c\u00e9r\u00e9monie de cl\u00f4ture<\/span>, <\/span>a fait la d\u00e9monstration de sa <\/span>grande <\/span>r\u00e9silience; <\/span>et <\/span>Mark McMorris a <\/span>d\u00e9croch\u00e9<\/span> une m\u00e9daille inspirante <\/span>moins d\u2019un an apr\u00e8s<\/span> avoir <\/span>\u00e9t\u00e9 gravement bless\u00e9<\/span>. \u00c0 ces exploits s\u2019ajoutent de nombreux autres r\u00e9cits fascinants sign\u00e9s par nos athl\u00e8tes et dont <\/span>nous parlerons pendant de nombreuses ann\u00e9es<\/span>. <\/span><\/p>\n

\u00ab<\/span>\u00a0<\/span>Notre objectif <\/span>consiste toujours \u00e0 <\/span>inspirer les Canadiens <\/span>par<\/span> le r\u00e9cit passionnant des athl\u00e8tes et <\/span>un contenu <\/span>accrocheur<\/span>\u00a0<\/span>\u00bb,<\/span> <\/span>a d\u00e9clar\u00e9<\/span> Derek Kent, <\/span>chef du marketing du C<\/span>OC<\/span>. <\/span>\u00ab<\/span>\u00a0<\/span>\u00c0<\/span> PyeongChang, <\/span>\u00c9quipe Canada <\/span>a livr\u00e9 une performance gagnante<\/span> en suscitant un engagement sans pr<\/span>\u00e9c\u00e9<\/span>dent des partisans dans nos canaux<\/span>,<\/span> en personne <\/span>et dans les r\u00e9seaux sociaux <\/span>\u00e0 la Maison olympique du Canada<\/span>.<\/span>\u00a0<\/span>\u00bb<\/span><\/p>\n

L<\/span>es premiers r\u00e9sultats<\/span> <\/span>inscrits en dehors <\/span>de l\u2019aire de comp\u00e9tition<\/span> indiquent que <\/span>la marque d\u2019\u00c9quipe<\/span> Canada <\/span>a pos\u00e9<\/span> des jalons importants \u00e0<\/span> PyeongChang<\/span>.<\/span> <\/span>\u00c9quipe <\/span>Canada a enregistr\u00e9 <\/span>le <\/span>total<\/span> le plus \u00e9lev\u00e9 de pages vues sur<\/span> Olympi<\/span>que<\/span>.ca<\/span> \u00e0 ce jour<\/span>, <\/span>surpassant<\/span> <\/span>les<\/span> <\/span>pr\u00e9vision<\/span>s<\/span> de plus de <\/span>200<\/span>\u00a0<\/span>% <\/span>et\u00a0<\/span>doublant <\/span>le total<\/span> g\u00e9n\u00e9r\u00e9 <\/span>\u00e0<\/span> Rio<\/span>\u00a0<\/span>2016, avec plus de 17<\/span>\u00a0<\/span>millions de pages <\/span>consult\u00e9es<\/span>.<\/span> <\/span>Par ailleurs, l<\/span>es canaux d\u2019\u00c9quipe Canada<\/span> ont suscit\u00e9 l\u2019int\u00e9r\u00eat du monde entier<\/span>, <\/span>recueillant quelque quatre milliards d\u2019<\/span>impressions m<\/span>\u00e9dia<\/span>tiques<\/span>.<\/span><\/p>\n<\/div>\n<\/div>\n

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Dans les m<\/span>\u00e9<\/span>dias sociaux, le compte Instagram d\u2019\u00c9quipe Canada a enregistr\u00e9 plus de 100<\/span>\u00a0<\/span>000 nouveaux abonn\u00e9s<\/span> alors que<\/span> les Canadiens <\/span>suivaient avec int\u00e9r\u00eat l<\/span>es exploits de nos olympiens<\/span>, qui<\/span> \u00e9crivaient une nouvelle page d\u2019histoire en Cor\u00e9e<\/span>. <\/span>Le total de vues sur <\/span>Instagram S<\/span>tory <\/span>a <\/span>d\u00e9pass<\/span>\u00e9<\/span> les<\/span> 13<\/span>\u00a0<\/span>million<\/span>s<\/span>,<\/span> <\/span>et le compte a <\/span>recueilli<\/span> 23<\/span>,<\/span>5<\/span>\u00a0<\/span>million<\/span>s<\/span> <\/span>d\u2019<\/span>engagements <\/span>et d\u2019<\/span>interactions. <\/span><\/p>\n

\u00ab\u00a0<\/span>L<\/span>e groupe<\/span> des m<\/span>\u00e9<\/span>dias num\u00e9riques d\u2019\u00c9quipe Canada<\/span> <\/span>a aliment\u00e9 un cycle de nouvelles de 24<\/span>\u00a0<\/span>heures <\/span>sur<\/span> les m\u00e9dias sociaux et le Web mobile afin de r\u00e9pondre <\/span>en tout temps <\/span>aux besoins des partisans<\/span>\u00a0<\/span>\u00bb, <\/span>a indiqu\u00e9 <\/span>Georgia Sapounas<\/span>, directrice des m<\/span>\u00e9<\/span>dias num\u00e9rique<\/span>s<\/span> d\u2019\u00c9quipe Canada<\/span>.<\/span><\/p>\n

Selon <\/span>Sportcal Media, l\u2019un des principaux fournisseurs de services complets en mati\u00e8re d\u2019intelligence commerciale sportive, e<\/span>t<\/span> Hookit, chef de file de l\u2019analytique de commandites et <\/span>de <\/span>l\u2019\u00e9valuation de m\u00e9dia<\/span>s<\/span> sociaux et r\u00e9seaux num\u00e9riques en sport, <\/span>le<\/span> COC s\u2019est positionn\u00e9 comme le comit\u00e9 national olympique le plus engag\u00e9 durant les Jeux. <\/span><\/p>\n

Le Club olympique canadien, un fan<\/span>–<\/span>club novateur, a permis aux partisans d\u2019\u00c9quipe Canada de se rapprocher de <\/span>l\u2019action<\/span> par <\/span>d<\/span>es concours quotidiens ax<\/span>\u00e9<\/span>s sur les athl\u00e8tes, un jeu de curling<\/span> <\/span>et des <\/span>\u00e9<\/span>l<\/span>\u00e9<\/span>ments ludiques comme un <\/span>quiz<\/span> quotidien, des<\/span> <\/span>sondages<\/span> <\/span>et des r<\/span>\u00e9<\/span>compenses virtuelles<\/span>. <\/span>Pendant<\/span> les Jeux olympiques d\u2019hiver de<\/span> PyeongChang<\/span>\u00a0<\/span>2018<\/span>, plus de 100<\/span>\u00a0<\/span>000 <\/span>nouveau<\/span>x<\/span> <\/span>partisans se sont joints au club en<\/span> se<\/span> connectant par leur<\/span>s<\/span> comptes de m<\/span>\u00e9<\/span>dias sociaux<\/span>.<\/span><\/p>\n

La plateforme \u00ab\u00a0Sois olympique\u00a0\u00bb<\/span>, d\u00e9velopp\u00e9e de concert avec notre agence de r<\/span>\u00e9<\/span>f<\/span>\u00e9<\/span>rence, <\/span>Sid Lee, <\/span>mettait en valeur<\/span> les id\u00e9aux canadiens<\/span> <\/span>que sont<\/span> la vertu et la victoire. Le lancement de la campagne <\/span>nationale <\/span>a \u00e9t\u00e9 <\/span>orchestr\u00e9 par notre agence <\/span>m\u00e9diatique<\/span>, OMD, <\/span>et incluait la diffusion \u00e0 la t\u00e9l\u00e9vision <\/span>en fran\u00e7ais et en <\/span>a<\/span>nglais<\/span>,<\/span> <\/span>une pr\u00e9sence dans les m\u00e9dias imprim\u00e9s et num\u00e9riques<\/span>,<\/span> <\/span>de m\u00eame que<\/span> la publicit\u00e9 ext\u00e9rieure <\/span>dans tous les <\/span>grands <\/span>march<\/span>\u00e9<\/span>s<\/span>. Notre campagne multiplateforme a<\/span> g\u00e9n\u00e9r<\/span>\u00e9<\/span> plus de <\/span>400<\/span>\u00a0<\/span>million<\/span>s<\/span> <\/span>d\u2019<\/span>impressions<\/span> durant la p\u00e9riode des Jeux<\/span>. <\/span>Par ailleurs, la<\/span> c<\/span>ampagne a <\/span>suscit\u00e9 la r\u00e9flexion des Canadiens sur ce que signifie \u00ab\u00a0\u00eatre olympique\u00a0\u00bb<\/span>, <\/span>cumulant<\/span> jusqu\u2019\u00e0 aujourd\u2019hui<\/span> plus d\u2019un million de vues <\/span>sur <\/span>toutes les plateformes<\/span>.<\/span> <\/span><\/p>\n

<\/span><\/span><\/span><\/span>\u00c9l\u00e9ments cr\u00e9atifs de la campagne Vertu <\/span>e<\/span>t victoire aux fins \u00e9ditoriales<\/span><\/a><\/span><\/span><\/p>\n

MAISON OLYMPIQUE DU CANADA<\/span><\/strong><\/p>\n

\u00c0<\/span> PyeongChang<\/span>\u00a0<\/span>2018, <\/span>la Maison olympique du Canada<\/span>\u00a0(MOC)<\/span> est devenue une destination <\/span>incontournable<\/span> <\/span>pour les Canadiens et les visiteurs du monde entier<\/span> <\/span>et a \u00e9t\u00e9 au c\u0153ur des discussions <\/span>des auditoires<\/span> internationa<\/span>ux<\/span>. <\/span>Ouverte au grand public pour la premi\u00e8re fois, la M<\/span>OC<\/span> a accueilli plus de 15<\/span>\u00a0<\/span>000 visiteurs tout au long des Jeux,<\/span> <\/span>un nouveau <\/span>record<\/span>. Et anim\u00e9s de l\u2019esprit canadien, nos visiteurs ont consomm\u00e9 plus de 3<\/span>\u00a0<\/span>500 poutines, 5<\/span>\u00a0<\/span>000 hamburgers et <\/span>15<\/span>\u00a0<\/span>000<\/span> bi\u00e8res <\/span>Molson <\/span>pendant la <\/span>p\u00e9riode<\/span> des Jeux<\/span>. <\/span><\/p>\n

La M<\/span>OC <\/span>a \u00e9t\u00e9 applaudie pour son engagement <\/span>\u00e0 l\u2019\u00e9gard de<\/span> l\u2019inclusion et<\/span> pour<\/span> l\u2019int\u00e9gration de la\u00a0<\/span>Maison de la Fiert\u00e9<\/span>, <\/span>qui a <\/span>suscit\u00e9<\/span> <\/span>l\u2019int\u00e9r\u00eat <\/span>de nombreux <\/span>m<\/span>\u00e9<\/span>dias <\/span>nationaux<\/span> et <\/span>internationaux<\/span>.<\/span> <\/span>La MOC<\/span> a b<\/span>\u00e9n\u00e9fici\u00e9 du soutien de plus<\/span>ieur<\/span>s<\/span> partenaires d\u2019\u00c9quipe Canada, dont <\/span>Canadian Tire<\/span>, Air Canada, <\/span>Bell,<\/span> <\/span>RBC, <\/span>Petro-Canada<\/span> <\/span>et bien d\u2019autres<\/span>.<\/span><\/p>\n<\/div>\n<\/div>\n

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La Maison olympique du Canada<\/span> <\/span>a \u00e9t\u00e9 cr\u00e9\u00e9e<\/span> <\/span>par le COC, en partenari<\/span>at avec <\/span>l\u2019<\/span>agence <\/span>de renom<\/span> <\/span>Sid Lee<\/span> <\/span>ainsi que<\/span> <\/span>le partenaire<\/span> cor\u00e9en, <\/span>Tangible Lab Inc<\/span>. <\/span>L\u2019\u00e9quipe de<\/span> Sid Lee Architecture <\/span>a con\u00e7u<\/span> <\/span>une maison \u00e0 l\u2019ambiance et <\/span>\u00e0 l\u2019aspect<\/span> typiquement canadiens, cr\u00e9ant un p\u00f4le <\/span>patriotique<\/span> <\/span>o\u00f9 tous les Canadiens et partisans d\u2019\u00c9quipe Canada en Cor\u00e9e pouvaient vivre <\/span>l\u2019exp\u00e9rience d<\/span>es Jeux ensemble<\/span>. <\/span><\/p>\n

En misant sur les forces et les caract\u00e9ristiques d\u2019une installation existante, <\/span>nous y avons int\u00e9gr\u00e9 <\/span>des<\/span> \u00e9l\u00e9<\/span>ments uniques, <\/span>comme<\/span> des gradins <\/span>en forme de <\/span>feuille d\u2019\u00e9rable sur lesquels les partisans p<\/span>ouvaien<\/span>t s\u2019asseoir <\/span>pour<\/span> profiter des activit\u00e9s<\/span>;<\/span> des banni\u00e8res <\/span>suspendu<\/span>es inspir\u00e9es de celles qu<\/span>e l<\/span>\u2019on retrouve dans les ar<\/span>\u00e9<\/span>nas<\/span> de hockey partout au pays<\/span>;<\/span> et <\/span>une terrasse ressemblant \u00e0 l\u2019arri\u00e8re-cour d\u2019une maison au Canada <\/span>en <\/span>hiver. La <\/span>MOC<\/span> a offert <\/span>\u00e0 <\/span>The Arkells<\/span>, <\/span>le groupe de Hamilton, <\/span>un<\/span>e toile de fond <\/span>id\u00e9<\/span>al<\/span>e<\/span> pour se produire devant les meilleurs athl\u00e8tes canadiens et leurs partisans<\/span>.<\/span><\/p>\n

\u00ab\u00a0<\/span>La Maison olympique du <\/span>Canada a \u00e9t\u00e9<\/span> <\/span>un lieu de rassemblement<\/span> <\/span>pour l<\/span>es<\/span> famille<\/span>s<\/span> et amis des <\/span>athl<\/span>\u00e8<\/span>tes, les partisans d\u2019\u00c9quipe Canada et les <\/span>f<\/span>ans<\/span> du Canada pendant toute la dur\u00e9e des Jeux. Nous avons \u00e9t\u00e9 en mesure de cr\u00e9er une ambiance chaleureuse et dynamique <\/span>qui a r\u00e9gn\u00e9 <\/span>tout au long<\/span> des Jeux<\/span>, <\/span>attirant des visiteurs du monde enti<\/span>er<\/span>. Nous sommes ravis du s<\/span>u<\/span>cc\u00e8s obtenu et nous sommes impatients de cr\u00e9er une exp<\/span>\u00e9<\/span>rience similaire pour <\/span>no<\/span>s invit\u00e9s \u00e0 <\/span>Tokyo<\/span>\u00a0<\/span>2020<\/span>\u00a0\u00bb<\/span>, a comment\u00e9<\/span> <\/span>Colin Freeman, <\/span>gestionnaire principal, Marketing de la marque<\/span>, \u00c9quipe Canada<\/span>.<\/span><\/p>\n

\u00c0 <\/span>propos du COC<\/span><\/strong><\/p>\n

Le Comit\u00e9 olympique canadien (COC) voit au succ\u00e8s de l\u2019\u00c9quipe olympique canadienne et \u00e0 l\u2019avancement des valeurs olympiques au Canada.<\/span> <\/span>Organisme ind\u00e9pendant financ\u00e9 principalement par des fonds priv\u00e9s, le COC fournit aux athl\u00e8tes d\u2019\u00e9lite canadiens les ressources dont ils ont besoin pour pr\u00e9parer l\u2019\u00e9quipe en vue des Jeux olympiques, des Jeux olympiques de la jeunesse et des Jeux panam\u00e9ricains<\/span>. <\/span>En racontant l\u2019histoire de nos athl\u00e8tes, nous inspirons les Canadiens par le pouvoir du sport, et ce, tous les jours, 24 heures sur 24.<\/span><\/p>\n

\u00c0 <\/span>propos de Sid Lee<\/span><\/strong><\/p>\n

Sid Lee est une agence cr\u00e9ative compos\u00e9e de 600 professionnels \u0153uvrant \u00e0 l\u2019\u00e9chelle mondiale \u00e0 partir de ses bureaux de Montr\u00e9al, Toronto, New York, Paris et LA.<\/span> <\/span>Nos \u00e9quipes multidisciplinaires misent sur le principe de la collaboration extr\u00eame pour b\u00e2tir des marques pour un monde moderne, concevant des plateformes de communications imaginatives afin de cr\u00e9er un engagement profond avec les consommateurs d\u2019aujourd\u2019hui, et d\u2019activer les marques \u00e0 tous les points de contact possibles. Ax\u00e9 sur une r\u00e9flexion strat\u00e9gique, notre vaste \u00e9ventail de services s\u2019\u00e9tend de la publicit\u00e9 au contenu commandit\u00e9, du design et branding aux solutions num\u00e9riques, de l\u2019architecture et design de d\u00e9tail aux m\u00e9dias sociaux, et de l\u2019analyse de donn\u00e9es aux plateformes exp\u00e9rientielles et activations. En sortant des sentiers battus afin de cr\u00e9er ce qui compte vraiment, notre compagnie a acquis une r\u00e9putation internationale en tant que cr\u00e9ateur de marque hors pair pour les clients les plus progressistes de l\u2019industrie. Sid Lee a aussi imagin\u00e9 C2 Montr\u00e9al, l\u2019un des\u00a0<\/span>plus grands \u00e9v\u00e9nements au monde dans le domaine de l\u2019innovation, et fait\u00a0partie de kyu, un nouveau collectif d<\/span>\u2019<\/span>entreprises cr\u00e9atives \u00e9tabli par Hakuhodo DY Holdings, le deuxi\u00e8me plus vaste r\u00e9seau d<\/span>\u2019<\/span>agences en Asie.<\/span><\/p>\n<\/div>\n<\/div>\n

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-30-<\/span><\/p>\n

CONTACTS POUR LES M\u00c9DIAS\u00a0:<\/span><\/strong><\/p>\n

Josh Su, coordonnateur, Communications
\n<\/span>Comit\u00e9 olympique canadien
\n<\/span>T\u00e9l.\u00a0: 416 324-4303 \/ Cell.\u00a0: 647 464-4060
\n<\/span>Courriel\u00a0: <\/span>jsu@olympique.ca<\/span><\/a> <\/span><\/p>\n

Photi Sotiropoulos, directeur, Communications et relations m\u00e9diatiques
\n<\/span>Comit\u00e9 olympique canadien
\n<\/span>T\u00e9l.\u00a0: 416\u00a0324-4298 \/ Cell.\u00a0: 416\u00a0476-9174
\n<\/span>Courriel\u00a0: <\/span>psotiropoulos@olympique.ca<\/span><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La performance record d\u2019\u00c9quipe Canada en comp\u00e9tition et dans les m\u00e9dias num\u00e9riques a g\u00e9n\u00e9r\u00e9 un int\u00e9r\u00eat exceptionnel des partisans, propulsant…<\/p>\n","protected":false},"featured_media":139714,"template":"","format":"standard","tags":[],"type-of-press":[496138],"press-topic":[415985202],"years":[415985510],"class_list":["post-139712","press","type-press","status-publish","format-standard","has-post-thumbnail","hentry","type-of-press-communiques","press-topic-pyeongchang-2018","years-415985510"],"acf":[],"yoast_head":"\nLe COC d\u00e9croche le podium du marketing aux Jeux olympiques d\u2019hiver de PyeongChang 2018 - \u00c9quipe Canada | Site officiel de l'\u00e9quipe olympique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.olympic.ca\/olympique\/presse\/le-coc-decroche-le-podium-du-marketing-aux-jeux-olympiques-dhiver-de-pyeongchang-2018\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le COC d\u00e9croche le podium du marketing aux Jeux olympiques d\u2019hiver de PyeongChang 2018 - 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