Interior of Canada House


Bell Canada is a long-standing supporter of Team Canada and amateur sport across the country. As a Premier National Partner of the Canadian Olympic Committee, Bell is committed to supporting athletes through various programs such as the Bell Athletes Connect Program, the Canadian Olympic Club presented by Bell and Bell Let’s Talk Day initiatives.

The Bell Athletes Connect program was created in 1997 to help make Canadian athletes’ journey to the podium easier, connecting athletes to their families and friends while representing Canada internationally. The Bell Athletes Connect program provides National Team athletes with a free smartphone and a free monthly phone rate plan within both Canada and the U.S. that’s designed for their busy training and competition schedule. The Bell Athletes Connect program has helped over 35,000 athletes since its inception, with 1,300 COC and CPC athletes currently benefiting from the program.

Launching in 2016, the Canadian Olympic Club presented by Bell is an all-access community that gives Team Canada fans the opportunity to connect with athletes, access exclusive content, enter contests, receive email updates from the Canadian Olympic Team and earn rewards. Join here for free.

Team Canada and Bell have joined forces to support Bell Let’s Talk Day, an initiative bringing awareness to mental health issues nation-wide. Canadian athletes are joining the conversation, using their voices to reduce stigmas and supporting each other through sharing stories of personal struggle. In 2019, Team Canada and Bell shared the story of Francois Imbeau-Dulac, a 2012 Olympian in diving. Francois struggled with his body images and developed an eating disorder ahead of his Olympic debut in 2012. Watch here to learn more about his story.