COC officially opens doors to Toronto headquarters

TORONTO (September 27, 2018) – On Thursday, the Canadian Olympic Committee (COC) officially opened the doors to its new Toronto headquarters, located on the 30th floor of Cadillac Fairview’s 250 Yonge Street office tower. Designed in collaboration with creative firm, Sid Lee Architecture, the office serves as a home to COC and Canadian Olympic Foundation staff, Olympians and partners, allowing them to come together and promote the values of the Olympic Movement.

Download all 10 photos of the new COC headquarters for editorial use

Photo 001 – Phone Booth West
Description: Individual workspace for one or two people removed from the open-air workspaces. The room offers a working desk overlooking Toronto’s cityscape. The graphic design on the sliding doors is inspired by the COC’s new brand image.

Photo 002 – West Wing (1)
Description: Open-air workspace bathed in natural light. Each workstation is equipped with a storage unit, also used as a cushioned divider.

Photo 003 – West Wing (2)
Description: Sports visuals are integrated into this space, representing athletes from Team Canada. The dry-erase vinyl wall murals serve as a canvas for team meetings. On the left are the directors’ desks (not secluded), highlighted with an architectural wood ceiling. In the middle of the photo is a private office with glass walls, which allow for natural light and visual contact.

Photo 004 – Phone Booth North
Description: Private workspace and meeting room. The hanging light enhances the acoustics thanks to its felt panels. The graphic design on the sliding doors is inspired by the COC’s new brand image.

Photo 005 – North Wing
Description: Open-air workspace bordered by collaborative workstations. Underneath an architectural wood ceiling are the department directors’ desks.

Photo 006 – Reception
Description: Reception desk in a sculptural shape with the new Team Canada logo overhead. To the left, a screen showing the team’s official partners. To the right, a sneak peek of the town hall, the heart of the office.

Photo 007 – Town Hall (1)
Description: A preview of the town hall from the reception desk, showing a panoramic view of Lake Ontario. The town hall is the office’s main meeting area. It allows about a hundred people to attend informal gatherings. It’s made up of a number of little flexible areas that can easily be used by employees.

Photo 008 – Town Hall (2)
Description: The town hall’s bleachers are inspired by mountains, ascension and performance. It features a “Virtue Is Victory” mural, which is the Team Canada campaign from the PyeongChang 2018 Games. This piece, by the artist Ben Johnston, gives the space depth and rhythm.

Photo 009 – Town Hall (3)
Description: The hanging lights are inspired by the COC’s strength and dynamism. The angles echo the bleachers’ linear movements. They are meant to illustrate speed lines.

Photo 010 – Kitchen
Description: The kitchen proudly displays the COC’s values. The high table is the main gathering area for sports broadcasts. The kitchen was also designed in particular to support high volumes of activity when hosting events.



Josh Su, Specialist, Public Relations
Canadian Olympic Committee
Cell: 647-464-4060

Photi Sotiropoulos, Director, Communications and Media Relations
Canadian Olympic Committee
Tel: 416-324-4298 / Cell: 416-476-9174

Jacinthe De Guire, Manager, Brand and Business Development
Sid Lee Architecture
Tel: 514-282-6834 ext. 1321

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