Team Canada to open Sois Toi/Be You pop-up store at Montreal Pride 2018

MONTREAL (August 16, 2018) – In celebration of Pride 2018, Team Canada will open a ‘Sois Toi/Be You’ pop up store outside the Canadian Olympic Experience, where fans can customize t-shirts that promote inclusion in exchange for a minimum $10 donation. All proceeds will help support You Can Play.

At Team Canada’s first ‘Be You’ pop up store, open during Toronto’s Pride weekend in June, over $15,000 was raised to help support the Canadian outreach of You Can Play, including workshops, training, and resource development for athletes, coaches, sport administration, teams, and leagues.

Media are invited for interview and photo opportunities. Please RSVP to Photi Sotiropoulos (


Vincent Lavoie, #OneTeam Ambassador
Eric Radford, Olympic champion, Figure Skating
Nadine Rolland, Sydney 2000 Olympian, Swimming
Sandra Sassine, two-time Olympian, Fencing


Sunday, August 19, 2018
10:00 a.m. – 11:00 a.m. – Media availability


Canadian Olympic Experience (Outdoors)
500 Rene-Levesque Blvd West
Montreal, QC



Josh Su, Specialist, Public Relations
Cell: 647-464-4060

Photi Sotiropoulos, Director, Communications and Media Relations
Tel: 416-324-4298 / Cell: 416-476-9174

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