The COC and GSM Project begin the installation of the Canadian Olympic Experience

MONTREAL (December 18, 2017) — The Canadian Olympic Committee (COC) and Montreal-based firm GSM Project are proud today to announce that the installation of the Canadian Olympic Experience is now underway.

“With the design, content creation and preproduction phases now done, today’s announcement is an indication that we are close to completing this project,” said COC’s Executive Director of Sport, Eric Myles. “We are proud of this project which will allow visitors to live the Canadian Olympic experience. This initiative will stand as a testament to the COC’s desire to set deep roots in Quebec and Montreal – the host city of the Olympic Summer Games in 1976.”

The Canadian Olympic Committee will offer the general public a technological, interactive and educational exhibit conceived and produced by GSM Project which will allow visitors to live the Olympic experience.

The COC and GSM Project have worked jointly on this project for almost a year: “We are proud to collaborate with the Canadian Olympic Committee on the development of this Olympic experience. The interactive journey we created will let visitors immerse themselves into the reality of Olympic athletes throughout their process from mental and physical training through to their ultimate glory,” explained Yves Mayrand, GSM Project President and Chief Creative Officer.

Set to be located in the building which houses the COC office at the corner of Rene-Levesque Blvd and Beaver Hall St. in the heart of the downtown Montreal, the Canadian Olympic Experience will open its doors to the public in spring 2018.


The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and give their everything every day. The backbone of Canada’s Olympic Movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.


GSM Project specializes in the creation and production of visitor experiences. Based in Montreal, Canada, since its founding in 1958, the company also has offices in Dubai and Singapore and collaborates with a wide range of clients all over the world to create immersive, educational, and memorable visitor experiences. GSM Project has designed exhibitions for major museums across the globe, such as the National Museum of Singapore, the Canadian Museum of History in Ottawa (Canada), the Anchorage Museum (Alaska, USA), and the Museum of Civilization in Quebec City (Canada). The COC’s Canadian Olympic Experience project is the result of a collaboration with XYZ for all audiovisual and interactive components. For more information visit



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