Under Armour announces official partnership with Team Canada through 2024
Innovation leader signs on as Official High Performance Footwear Supplier
TORONTO (December 15, 2017) – Under Armour and the Canadian Olympic Committee are proud to announce Under Armour as the Official High Performance Footwear Supplier for Team Canada for the next eight years. Under Armour also announces a limited number of its red winter boots and training shoes, featuring Team Canada’s mark, will be available for purchase leading up to the Olympic Winter Games through underarmour.com/en-ca, as well as through retail partner Sport Chek via sportchek.ca exclusively.
This is Under Armour’s first sponsorship with a National Olympic Committee. Team Canada athletes will first appear in Under Armour high performance footwear at the Olympic Winter Games PyeongChang 2018 Opening Ceremony.
Team Canada will be provided with the following winter boots, running and training shoes:
The UA Govie Boot: The ColdGear Reactor™ active insulation in these boots will provide superior comfort for the PyeongChang winter and the UA Storm™ waterproof membrane provides breathability. The boots feature an iconic Canadian design and bright red colour which will be sure to stand out in the opening and closing ceremonies.
UA HOVR Phantom CT running shoe (for athletes only): The Canadian Olympic Team athletes will be among the first to wear the new UA HOVR running shoe for their final preparations. UA HOVR is engineered to provide the ideal combination of cushioning and energy return without compromise.
UA Ultimate Speed training shoe: This dynamic training shoe presented in Canadian colours, is designed to support low-to-high impact training. The shoe has a dual density midsole with Charged Lite Cushioning in the forefoot for a responsive ride and a firm EVA foam in the heel for stability.
Click HERE for hi-res images of the footwear.
“This new Under Armour partnership is ultimately about providing the most innovative and high performance footwear for our athletes. The COC is very proud to be Under Armour’s first ever National Olympic Committee partner and we look forward to partnering with their brand at the PyeongChang 2018 Winter Games and beyond.”
– Derek Kent, CMO, Canadian Olympic Committee
“As Under Armour’s first partnership with the Canadian Olympic Team, we are proud to support Team Canada’s Olympic pursuit and provide state-of-the-art high performance footwear to the talented roster of athletes.”
– Courtney Carlson, VP North America Marketing, Under Armour
About Under Armour Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand’s innovative products are sold worldwide to consumers with active lifestyles. The company’s Connected Fitness™ platform powers the world’s largest digitally connected health and fitness community. For further information, please visit www.uabiz.com.
Josh Su, Coordinator, Communications
Canadian Olympic Committee
Tel: 416-324-4303 / Cell: 647-464-4060
Photi Sotiropoulos, Director, Communications and Media Relations
Canadian Olympic Committee
Tel: 416-324-4298 / Cell: 416-476-9174