adidas joins Canadian Olympic Team

adidas Canada and the Canadian Olympic Team have announced a four-year partnership agreement making adidas the Official High Performance Apparel and Footwear Supplier for the Canadian Olympic Team. In the fall of 2013, adidas will launch the all-new Canadian Olympic Team High Performance Collection – specifically designed for athletes and Canadians at all levels in Canada to wear during training.

The Canadian Olympic Team High Performance Collection has been designed to equip athletes at all levels with Olympic-quality apparel and footwear. The apparel will feature both adidas and Canadian Olympic Committee logos.

Sport Chek has been named as the lead retail partner that will carry the entire line of adidas Canadian Olympic Team High Performance Collection in all 170 Sport Chek stores across the country, launching on November 7, 2013. Sport Chek is a Premier National Partner of the Canadian Olympic Committee and the Official Sports Store of Canada’s Olympic Team.  Canadian Tire and Sports Experts, also Premier National Partners of Canada’s Olympic Team, will carry select items from the adidas collection in stores across the country starting on November 30, 2013.

In addition to the high performance collection, Sport Chek and adidas also announced their sponsorship of seven Canadian Olympic hopefuls. Competing in a cross section of Canada’s most popular winter sports, the following athletes will be involved in grassroots events across the country encouraging participation in sport and will be part of a major new marketing campaign this fall called, “What It Takes” (#whatittakes). The campaign celebrates what it takes to become one of the best athletes in the world and will highlight the new adidas Canadian Olympic Team High Performance Collection:

·         Chris Del Bosco –  Vancouver 2010 Olympian (Ski Cross)
·         Erik Guay – Two-Time Olympian (Alpine Skiing)
·         Charles Hamelin – Three-Time Olympic Medallist (Short Track Speed Skating)
·         Kaillie Humphries – Vancouver 2010 Olympic Gold Medallist (Bobsleigh)
·         Meaghan Mikkelson – Vancouver 2010 Olympic Gold Medallist (Ice Hockey)
·         Jon Montgomery – Vancouver 2010 Olympic Gold Medallist (Skeleton)
·         Maëlle Ricker – Vancouver 2010 Olympic Gold Medallist (Snowboard Cross)

“I am thrilled to have been asked to be one of the athletes involved in the Sport Chek-adidas partnership,” said Meaghan Mikkelson, Vancouver 2010 Gold medallist. “Having already worked with Sport Chek, I can attest to their commitment to sport and inspiring Canadians to get more active. I’m also excited to work with adidas as they have such a fantastic reputation worldwide. This support will go a long way in helping me achieve my Olympic dreams.”

“Today is the start of an exceptional relationship with adidas and Sport Chek and I am so humbled to be joining such an impressive team of Olympians,” said Erik Guay, two-time Olympian. “Initiatives such as these, where sport, business and a commitment to excellence unite, are what ultimately will change the culture of sport in Canada and hopefully will result in more medals for us athletes.”

This historic relationship between the Canadian Olympic Committee, adidas Canada, Sport Chek and Canadian Tire marks the first time a full and dedicated line of high performance Canadian Olympic Team apparel will be made available to aspiring Canadian athletes across the country.